PURE Life Experiences & Further East Elite travel trade shows
Two of the most groundbreaking communities in luxury travel. Every year, they gather hundreds of icons across the experiential and Asia-Pacific markets. I harnessed urgency, inspiration, and the urge to keep taking the industry somewhere new.
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Guestlist Launch - PURE Life Experiences
Every PURE exhibitor (the world's greatest hotels) craves a spot on our guestlist. Before this went live, I wanted to stir some hype and sales pressure for our leads who'd almost finished booking. The quicker they'd choose a stand, the more exposure they'd receive. And in PURE's market, that's no small thing...
Extra Ticket Push - PURE Life Experiences
This is experiential travel's most iconic trade show. In 2026, they wanted more people to bring their colleagues along for the ride. The brief? Make the idea of taking someone you know and trust to PURE - surrounded by the best in the business - sound irresistible.
Fortra Intelligent cyber defence
These were my cybersecurity secrets and takeaways, whilst glimpsing under the hood of Fortra's Alert Logic product. Heavy tech with a light touch.
Create8 Creative design & marketing
A half-day workshop built Manchester design agency Create8's rebrand in 2019. From there? Clear, confident copy that led to my first freelance gig.
Mint Green Sustainable self-care
This conscious beauty store sought to become irresistible for consumers - as well as an enticing influencer prospect. I dug into their core philosophy of people + planet for a fantastic website, product catalogue and social awareness campaign.
Alliance City Living Luxury Manchester properties
For six months I worked on ACL's Summer In The City campaign. The business, worth more than £40 million in global real estate, sought to catch more viewings for quality, central apartments in Manchester, UK.
